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  • About Us
    • Nick Setchell – RealTime CEONick Setchell is an accountant-turned-entrepreneur who created a new set of financial standards for mid-market CEOs.
    • Vistage & TEC WorkshopsNick Setchell has been working with Vistage, the world’s largest CEO organization, since 2001.
    • NewsSee what’s happening with RealTime CEO.
    • Contact UsReach out to us. If you’re interested in booking Nick to give a keynote address or workshop at your conference, please include the date and location.
  • Concepts
    • Fiscal Focus Financial Statement AnalysisUnlock the hidden numbers in your P&L and balance sheet to see how you’re performing in 11 vital metrics.
    • Should We? / Can We?View, in real time, the actual financial impact of the hundreds of business decisions your team makes every month.
    • 24 Month Rolling ForecastingBlend your trailing twelve months with a rolling 12-month forecast to get a complete financial picture of your business.
    • J Curve ManagementTrack the number of investments you’re undertaking, the 3 phases of each, and the 5 rules for managing them.
    • Return on Operations – ROOView your return on operations percentage — your ROO % — the most powerful number to measure business success.
    • CEO Performance AnalysisBenchmark your performance as a private-company CEO against others in your industry.
  • Support & Education
    • Economic Update ReportSign up to receive our quarterly report of the key economic drivers of the world’s largest economies.
    • Webinar Calendar and RegistrationSign up for interactive, live educational webinars, view recorded tutorials and access other information about RealTime CEO software and concepts.
    • RTC TutorialsView instruction videos on how to onboard and use the RealTime CEO software-as-a-service.
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RealTime CEO Blog


What are J Curve Investments?

Date: 22 October 2012
Category: J Curve Management
Tags: J Curve Management

The old adage tells us that you have to spend money to make money.

J Curve investments are strategic decisions to spend money today to receive a benefit tomorrow. J Curve investments result from decisions to incur a short-term financial loss, which will be recovered in the future. The long-term benefits should outweigh the cost of the initial investment.

As I have indicated on the J Curve  Management  introductory page, every business has J Curves; some examples include:

  •     Adding a new product line
  •     Accessing a new market
  •     Hiring new staff
  •     Purchasing new equipment
  •     Opening a new location
  •     Moving manufacturing overseas
  •     Investing in R&D
  •     Acquiring competitors

J Curve investments can be classed as ‘macro’ – having an impact on the entire business, or ‘micro’ – having an impact on part of the business.

How important is it to properly undertake and manage J Curves?  As I see it, the key to entrepreneurial success lies in identifying, prioritizing and managing J Curves.

In my next post on J-Curves, I will discuss the importance ‘Ownership of J-Curve Investments’

 If you would like to find out more, you can always contact us.  We’d love to hear from you.

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