SON Communication

Your Leadership process to ensure Strategy is supported by Operations and measured by plain English Numbers.

Measuring Mid Market CEO Performance

SON stands for: Strategic / Operational / Numerical

Commonly, business leaders with 100s of things on their plate will pay the most attention to the things that are loudest and most urgent. These “pressing” issues are not necessarily the most important things you should be addressing. This can result in important issues slipping through the cracks, weaker performance than you deserve and a high level of leadership stress.

The SON Communication conversation is a critical part of your business leadership process. SON creates context:

  • Context to understand change
  • Context to convert opportunities into value
  • Context to mitigate possible risks
  • Context to understand numerical performance
  • Context to improve your forecasting
  • Context to see and shape the future rather than letting it shape you.

In short, we believe SON is the most important part of the RealTime CEO process.

Optimize Leadership with Tailored CEO Communication

SON Communication covers 8 components:

  • Revenue
  • People
  • Materials
  • Other Costs
  • Working Capital
  • Fixed Assets
  • Internal Systems
  • User Specific Issues

Each section is tailored to ensure the conversations and questions you want to be having and you should be having are challenged each month.

The process will never be set in stone. It is likely questions and conversations will be added over time. It is also possible some questions and conversations will be removed if they are not adding value to our leadership conversation.

Optimize Leadership with Tailored CEO Communication

Shape the Future with SON Communication

Think of your SON Communication process as your monthly strategic planning sessions where you are:

  • Challenging what has changed on your strategic landscape
  • Assessing what changes you need to make to your operational actions to accommodate that strategic landscape change.

By starting this conversation, it should reduced leadership pressure. Once completed, even if your response to a question is “We have considered this and it has not changed since last month”, then it is less likely that important issues slip through the cracks.

To get maximum value out of this process, all members of the leadership team should be involved. Allocation of this responsibility to one person is likely to reduce the value you derive.  Having all your leadership team participate will likely tease out multiple views of an issue and will likely render better conversations and solutions.

Shape the Future with SON Communication