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  • About Us
    • Nick Setchell – RealTime CEO
    • Vistage & TEC WorkshopsNick Setchell has been working with Vistage, the world’s largest CEO organization, since 2001.
    • NewsSee what’s happening with RealTime CEO.
    • Economic Update Report
    • Contact UsReach out to us. If you’re interested in booking Nick to give a keynote address or workshop at your conference, please include the date and location.
  • Concepts
    • Fiscal Focus Financial Statement AnalysisUnlock the hidden numbers in your P&L and balance sheet to see how you’re performing in 11 vital metrics.
    • Should We? / Can We?View, in real time, the actual financial impact of the hundreds of business decisions your team makes every month.
    • 24 Month Rolling ForecastingBlend your trailing twelve months with a rolling 12-month forecast to get a complete financial picture of your business.
    • J Curve ManagementTrack the number of investments you’re undertaking, the 3 phases of each, and the 5 rules for managing them.
    • Return on Operations – ROOView your return on operations percentage — your ROO % — the most powerful number to measure business success.
    • CEO Performance AnalysisBenchmark your performance as a private-company CEO against others in your industry.
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RealTime CEO Blog


J Curve Management Framework

Date: 11 June 2014
Category: J Curve Management
Tags: J Curve Management

In a previous blog, What are J Curve Investments?, we introduced the concept of a strategic decision to spend money today in order to gain a benefit in the future. In today’s blog we discuss how we can manage J Curves to drive business growth.

So, why do you need to manage J Curves?

J Curves for midmarket companies (larger than $1m and smaller than $100m) are broadly defined as any decision to spend money today where the benefit will not accrue until tomorrow or the future. You recognize that the short-term financial loss from these strategic investments is offset by the medium to long-term benefits to your business. At RealTimeCEO, we’ve analysed and worked with over a thousand businesses around the world and every single business in every single industry has J Curves in it. This makes the management of J Curves absolutely critical.

“The identification, prioritisation and management of J curves is the single most important determinant of entrepreneurial success.”

– Nick Setchell

Some J Curves that you need to identify in your business could be decisions such as:

  • new product line
  • new access to market strategy
  • new equipment purchase
  • new staff hire
  • new business premises / opening other premises
  • moving manufacturing overseas
  • acquiring competitors.

We have designed a framework to help CEOs identify, prioritise and manage their J Curves. This framework is made up of:

  • Three phases of a J Curve
  • Measurement of J Curves
  • 5 Rules for management of J Curves
  • Other issues to consider
  • Broad impact of J Curves

Stay tuned for our next three blogs where we provide more details on each of these aspects of the framework. Or for a personalised plan tailored to your business, contact us. We’d love to hear from you.

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