The reason there is no ability to use percentages of Aspiration Revenue to calculate Marriage or Engagement, is that Marriage revenue is revenue that is certain. That is, it is not a percentage estimate of the total aspiration. So rather than defining a percentage of the total aspirational revenue, you are entering known contracted revenue in each month, for each revenue line. These are revenue amounts that you are sure of.
Engagement revenue is what you are hoping to achieve but is not yet won. You have the ability to enter the total possible opportunity and then weight that total by your expected percentage of converting. Engagement revenue can be turned into Marriage revenue when the contract is won, or the revenue becomes certain.
The balance of Aspirational Revenue (total) less Marriage and weighted Engagement is the calculated value for Dating Revenue.
© 2024. RealTime CEO. All Rights Reserved