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  • About Us
    • Nick Setchell – RealTime CEO
    • Vistage & TEC WorkshopsNick Setchell has been working with Vistage, the world’s largest CEO organization, since 2001.
    • NewsSee what’s happening with RealTime CEO.
    • Economic Update Report
    • Contact UsReach out to us. If you’re interested in booking Nick to give a keynote address or workshop at your conference, please include the date and location.
  • Concepts
    • Fiscal Focus Financial Statement AnalysisUnlock the hidden numbers in your P&L and balance sheet to see how you’re performing in 11 vital metrics.
    • Should We? / Can We?View, in real time, the actual financial impact of the hundreds of business decisions your team makes every month.
    • 24 Month Rolling ForecastingBlend your trailing twelve months with a rolling 12-month forecast to get a complete financial picture of your business.
    • J Curve ManagementTrack the number of investments you’re undertaking, the 3 phases of each, and the 5 rules for managing them.
    • Return on Operations – ROOView your return on operations percentage — your ROO % — the most powerful number to measure business success.
    • CEO Performance AnalysisBenchmark your performance as a private-company CEO against others in your industry.
  • Resource Center
  • Blog
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Why can’t I use percentages to enter Marriage and Engagement Revenue Forecast?

The reason there is no ability to use percentages of Aspiration Revenue to calculate Marriage or Engagement, is that Marriage revenue is revenue that is certain. That is, it is not a percentage estimate of the total aspiration. So rather than defining a percentage of the total aspirational revenue, you are entering known contracted revenue in each month, for each revenue line. These are revenue amounts that you are sure of.

Engagement revenue is what you are hoping to achieve but is not yet won. You have the ability to enter the total possible opportunity and then weight that total by your expected percentage of converting. Engagement revenue can be turned into Marriage revenue when the contract is won, or the revenue becomes certain.

The balance of Aspirational Revenue (total) less Marriage and weighted Engagement is the calculated value for Dating Revenue.

 



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