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    • Nick Setchell – RealTime CEO
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  • Concepts
    • Fiscal Focus Financial Statement AnalysisUnlock the hidden numbers in your P&L and balance sheet to see how you’re performing in 11 vital metrics.
    • Should We? / Can We?View, in real time, the actual financial impact of the hundreds of business decisions your team makes every month.
    • 24 Month Rolling ForecastingBlend your trailing twelve months with a rolling 12-month forecast to get a complete financial picture of your business.
    • J Curve ManagementTrack the number of investments you’re undertaking, the 3 phases of each, and the 5 rules for managing them.
    • Return on Operations – ROOView your return on operations percentage — your ROO % — the most powerful number to measure business success.
    • CEO Performance AnalysisBenchmark your performance as a private-company CEO against others in your industry.
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  • About Us
    • Nick Setchell – RealTime CEO
    • Vistage & TEC WorkshopsNick Setchell has been working with Vistage, the world’s largest CEO organization, since 2001.
    • NewsSee what’s happening with RealTime CEO.
    • Economic Update Report
    • Contact UsReach out to us. If you’re interested in booking Nick to give a keynote address or workshop at your conference, please include the date and location.
  • Concepts
    • Fiscal Focus Financial Statement AnalysisUnlock the hidden numbers in your P&L and balance sheet to see how you’re performing in 11 vital metrics.
    • Should We? / Can We?View, in real time, the actual financial impact of the hundreds of business decisions your team makes every month.
    • 24 Month Rolling ForecastingBlend your trailing twelve months with a rolling 12-month forecast to get a complete financial picture of your business.
    • J Curve ManagementTrack the number of investments you’re undertaking, the 3 phases of each, and the 5 rules for managing them.
    • Return on Operations – ROOView your return on operations percentage — your ROO % — the most powerful number to measure business success.
    • CEO Performance AnalysisBenchmark your performance as a private-company CEO against others in your industry.
  • Resource Center
  • Blog
  • Login
  • SUBSCRIBE

Information You Need

  • Financial Forecasting
  • Financial Scenarios Planning
  • Investment Performance Tracking
  • Financial Benchmarking
  • CEO Performance Rating

Financial Benchmarking

Income and balance sheet statements don’t tell mid-market CEOs how they compare to their competition and other similar companies. Understanding where you stand is vital to beating your competition.


Financial Benchmarks to Evaluate Performance

Mid-market CEOs often have a good feel for how their company measures up against the businesses of their friends and peers, in terms of revenue, size, assets and sometimes profitability.

Sometimes, you’re left to guess based on the size of your peer’s house, yacht or vacation home.

Having access to the key financial metrics of comparable businesses by industry, sector, size, stage and market – across geographical barriers – is immensely helpful in understanding how well your company is performing against the mean.

Basic Mid-Market Financial Benchmarks

Public company CEOs can easily get a real time independent evaluation of their company’s performance by taking a look at their stock price. This tells them very clearly how well they’re performing, relative to their past performance, to their competition, to their peers, and to market expectations.

Mid-market companies are far more mysterious. Little financial data is available to the public, and most available benchmarks are for simple measurements such as revenue, assets or average profit margin by industry.

Deeper Indicators

The real value comes in understanding how well your company is performing against more detailed metrics such as receivables and payables percentage, inventory turns, operational cash percentage, and contribution margin. This data is challenging to find, and while it’s almost impossible to find it with accurate, real time information and company identification, having it can provide insights to how well you’re performing.

For a deeper look, check out our financial benchmarking of over 1,000 mid-market companies worldwide.


"Nick has provided financial performance consulting services to Cowell Clarke for several years. His financial analysis and reporting model and his advice have helped us to improve the financial performance of our business and have been of real value."

- Brett Cowell, Chairman of Partners, Cowell Clarke


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